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April 2, 2001
By: TOM BRANNA
Editor
Procter & Gamble Co. and Worldwide Magnifi on Monday said their venture to sell marketing and branding systems and expertise to other companies will be called Emmperative, and also said a major European electronics company is implementing the service.The pact had been dubbed “project EMM,” for enterprise marketing management, when it was first announced on January 23.At that time, Procter & Gamble said it will contribute its brand-building know-how, some staff members and a...
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